Last week saw the launch of a new name in online fitness retail, but not a new name in the world of fitness blogging.
Fashercise, a fitness blog and online magazine, has just re-launched as a multi-brand online store for all things fashionable in fitness, with a pop-up store in London’s trendy East End pop-up mall; Box Park.
I popped by to see founders Cam and Alex last weekend, to have a nosey at their stock and support them on their new journey. There were pineapples, balloons, goodie bags and beautiful fitness clothing…what more could you want?!
Fashercise just shows how something that starts small can grow and grow beyond the dreams of those that began it. Alex and I chatted about the beginnings on both our blogs (mine obviously a great many steps behind hers) and how to keep going even when you think you’re talking to yourself at times! Her and Cam’s efforts just show how big you can, and should, be dreaming.
Stocking brands such as Charlie Cohen, Lexie Sport, Every Second Counts and Hey Jo! to name but a few, Fashercise is flying the flag for British design in luxury sportswear not to mentioned global designers too.
Check them out, ogle at the statement pieces and watch how Fashercise continues to grow in the future.